Find your thirst for adventure!

Experience nature with all your senses. Learn how to build the perfect campfire, where you can cook, enjoy the warmth and safety, and create lifelong memories.

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Fire from sticks since 1933

Sampo is Finland's leading match brand and the natural choice for lighting fires. We sell 9 million boxes of matches every year. We want to protect our unique natural environment and secure the future of our planet by manufacturing sustainable products that make people's everyday lives easier.

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Open fire cooking – a tradition that never grows old

Cooking over an open fire – an age-old tradition

A hand is using a match to light a candle in a glass jar with a textured red exterior, placed on a white surface next to a matching red lid and a small vase with green flowers.

5 surefire ways to refresh your mind

A small campfire with burning sticks and visible flames and smoke outdoors.

How to light a campfire

A forest of tall, slender aspen trees with white bark and dark knots.

Swedish aspen – a renewable natural resource

The natural choice for making fire

Two packages of Sampo fire starter wood splinters, one package in Finnish and the other in Swedish, with illustrations of a firefighter and a fireman, and text describing the product's features and usage instructions.
Packaging of Sampo firelighters with a logo of a muscular man holding a matchstick with an orange and black design.
Box of a shampoo lanyard with a blue toothbrush inside.
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Side view of a person wearing a blue fleece jacket and a baseball cap, carrying a hiking backpack with a tag attached.
A box of Sampo matches on a wooden surface with a campfire and logs burning in the background.
A person lighting a candle with a matchstick near a birthday cake and flowers.
A person sitting on a log near a rocky shoreline, looking at the water, holding a cup, with a backpack and a book nearby on the log.